Art direction by Design studio B.O.B.
Project designed during my internship at Design Studio B.O.B. under their art direction for a Berlin Yoga Studio.
Juicy Yoga is all about the human body and its connection with nature through movement. The classes are very grounding and inclusive within every level and body. They are combined with breathing exercises, bodywork and after class gatherings with tea and fruits.
The shapes of the letters of the custom logo type are inspired by the human body in movement and the juicy feeling of the yoga stretches and positions. The icon combines the concepts of an opening flower blossom and common yoga poses. The color concept is fresh and welcoming and at the same time warm and cozy.